When did "No problem" become the acceptable response to helping someone out? It suggests that normally things are a problem but in this case it is "no problem". The Ritz Carlton has it right when everyone in their organization helps out and then responds, "My pleasure Sir/Madam." They know that the simple change of words means that each customer feels more valued, deserving and respected. It is never an effort to help at the Ritz. It is the reason they are there and it is always a pleasure to help.
How different an experience can be and the spirit of service when your team starts to respond to customers, "It was my pleasure!"
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