4 Client Gift-Giving Guidelines that make YOU stand out

So often this time of year your mailbox is bombarded with holiday cards from business associates, your realtor, and friends. The ones from friends tend to be the most effective because they usually take the time to write a personal message that sticks and impacts you. As well you get boxes of chocolates at the office … how many pounds of sweets do you really need? Here are 4 great ideas for giving gifts that make an impact and stand out:
1) Give gifts or cards to clients, employees and key alliance/vendors/partners. Don’t leave people out.

2) Make the card handwritten. Pre-printed cards or a Hallmark with just your signature actually can send the message that you don’t care enough to actually write something yourself.

3) Gifts should be for the individual and not for the office (unless you deal with a whole group of people). So often I get a gift for the company (coupon for discount) or for the office (giant box of cookies).

4) Call an assistant or co-worker to really find out what makes that person tick or where their interests lie. A gift card from their favorite running store (if they run) or for the movies (if that’s a love of theirs) is a always more memorable. Memorable means relationship and relationship means more business in the new year..

Get 2011 off to the right start. Many companies have good ideas ... at Evolve we ensure that action and accountability are in place to make it a reality. Our philosophy is that any business can move from being good to great with the right tactics, strategies and implementation. What is your goal and how can we help you achieve it? Contact us for a free assessment.

Tips on Tactfully Collecting Receivables

First off, stop being so apologetic. It is your money. It is owed to you. You and your team have worked hard for it, so make sure you remember that you are in the right and not the wrong. Often people dealing with receivable calls will try to put you in the wrong, will be vague or occasionally, even aggressive. When you call about a receivable owing be prepared, have the reference number, invoice number, date sent, all ready to go for quick reference. The best way to dodge calls and commitments is to say "its in process" or "we have it in for payment". Most people then are satisfied and hang up. Wrong!! Its in process?! How long is that? It's in for payment? This year?


The objective is to get specific commitments. When someone says it will be ready next week, you have to ask, Is that Monday or Friday? (because next week is a period not a time) What day will it be ready? Will that be morning or afternoon? Ask people to hold the cheque for pickup. Then it never gets lost in the mail (It's in the mail; a classic!). I often send a courier because $8 on a courier is always cheaper than not having control of money owed to me.

Be as friendly as you can be. Try to kill the person with kindness but be firm and persistent. The person who is pleasant but calls consistently get the early payments.