How many times have you seen a salesperson who can't think of more than one or two good reasons to buy their product? A strong sales case has at least three reasons for every potential objection to your product or service.
If you can't overwhelm prospective clients with great reasons and ideas to buy your product, don't expect them to think of the reasons on their own. It is your responsibility to build a case for your product, not theirs.
Create a cheat sheet of ideas for product and service. Make a huge list of reasons and advantages - then internalize it. Know it well enough it comes to mind easily and instantaneously.
With a strong case you can win almost any deal!
If you can't overwhelm prospective clients with great reasons and ideas to buy your product, don't expect them to think of the reasons on their own. It is your responsibility to build a case for your product, not theirs.
Create a cheat sheet of ideas for product and service. Make a huge list of reasons and advantages - then internalize it. Know it well enough it comes to mind easily and instantaneously.
With a strong case you can win almost any deal!
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