So often we ask our clients, "what makes for great service for your clients?" They often start to answer the question with "I think..." and "we think...". Then the next question becomes obvious, "well, what do your clients think?" Most companies and most service/sales people don’t take time to ask clients what the best service steps can be. Start asking your clients, what other things can we fix, do better, upgrade, make special? The answers will surprise you. Another way to ask is, "if we were going to provide our service and absolutely wow you, what would we change?"
Get clients involved in the process of building your service program and it will create loyalty, create value AND create an ideal program for them.
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