The idea of "closing" a sale has both a positive and negative meaning for most people in sales. First, nothing feels as good as closing a sale and gaining a new client, being able to work with a new organization and, of course, collecting a commission! On the other hand, closing is also that build up of pressure, anxiety and the moment everything has been building to!
What if we told you that closing doesn't work? Most successful sales people know that getting the contract/agreement or go-ahead is only a small step in the process. When you LEAD a prospect through a good selling process, they will follow you easily through the step of going ahead, getting the nod and moving forward. Step to the decision and let them know what the steps after that will be.
If you guide them through each step, most prospects follow and your sales increase.
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