Here is a link to one of our favorite sales professionals and gurus, Jeffrey Gitomer. We are always talking about the focus on how much of the market is there when sales are down. After reading this article we couldn't have said it better ourselves:
http://www.gitomer.com/articles/ViewPublicArticle.html?key=ajcdMibak3MNmHBSdoygJQ%3D%3D
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