Most companies have some form of strategic planning, strategic development, goal setting and business planning. In fact, when was the last time a major corporation didn't go through annual budgets or a start-up business didn't submit a business plan to the bank? All forms of business strategy.
Developing a business strategy and a high level plan is critical whether you have 1 employee or 500. As the organization grows, the need for more strategy to unify the team and their efforts compounds. It is critical the plan is strategic and high level but also that it has ties down to the actions required every week. This is the downfall of most plans/strategy work; it gets done in a boardroom and never makes it into the hallways of action and tactics.
At Evolve, we love to help clients develop their strategic plan AND then help them start to implement it. Too often we find struggling companies with a solid strategic plan that is sitting in the president's office on a shelf. A plan without action is a waste of the time committed to thinking up the plan!
So the best value is in being able to know each week, month and quarter, what actions each person is undertaking to move the strategy forward. This requires a review and discussion of strategy every week, and even daily, at times. The regular review of strategy keeps what is important out in front of what is urgent (where most people exist).
Use some tools like the gazelles.com one page plan as an example of how your strategy should get down to a single page outline. We then recommend you take each strategic mandate and break it into pieces that can be executed weekly.
Strategic business is like marathon running. You know when the big race is, you know what training will be required AND you know what distance and speed needs to be implemented today to make it happen.
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