4 Client Gift-Giving Guidelines that make YOU stand out

So often this time of year your mailbox is bombarded with holiday cards from business associates, your realtor, and friends. The ones from friends tend to be the most effective because they usually take the time to write a personal message that sticks and impacts you. As well you get boxes of chocolates at the office … how many pounds of sweets do you really need? Here are 4 great ideas for giving gifts that make an impact and stand out:
1) Give gifts or cards to clients, employees and key alliance/vendors/partners. Don’t leave people out.

2) Make the card handwritten. Pre-printed cards or a Hallmark with just your signature actually can send the message that you don’t care enough to actually write something yourself.

3) Gifts should be for the individual and not for the office (unless you deal with a whole group of people). So often I get a gift for the company (coupon for discount) or for the office (giant box of cookies).

4) Call an assistant or co-worker to really find out what makes that person tick or where their interests lie. A gift card from their favorite running store (if they run) or for the movies (if that’s a love of theirs) is a always more memorable. Memorable means relationship and relationship means more business in the new year..

Get 2011 off to the right start. Many companies have good ideas ... at Evolve we ensure that action and accountability are in place to make it a reality. Our philosophy is that any business can move from being good to great with the right tactics, strategies and implementation. What is your goal and how can we help you achieve it? Contact us for a free assessment.