Dealing with Client Relationships

Every person in business has good client relationships... and then some that aren't as connected. There are so many variables to how to manage a relationship with a client in order to ensure its long term, honest and strong. Here are 5 key things to think about in caring for your client relationships:

1) It is YOUR responsibility to make the relationship work. Yes, yes, it is both parties responsibility in a relationship but the bigger person and the driving force behind the relationship is you. You initiate communication with clients. You call to check in. You present ways to communicate regularly that might work for them. If you wait for the client to manage things, you are not owning that responsibility. (Tough conversations are also yours to start).

2) Get Results. Business relationships are fundamentally built around the work. So you can be the greatest person on earth but if your project or service is being poorly delivered, then the relationship will ultimately fail. Sure, a good personality and friendship might give you some extra chances but make no mistake, results are what a client needs.

3) Systemize the communication. Formalize the methods you use with a client so they get updates, reports, emails and status on things regularly, on time and at the same time daily or weekly. No news or silence is not a good idea. People always think the worst when they don’t hear from you. You are better to send consistent reports that say, no change, than to provide no word at all.

4) Ask for Feedback. We all dread the idea of asking for feedback but it is essential to knowing where your client relationship stands. People who are surprised when a client ‘lets them go’ shouldn’t be. They are only surprised because they never had the courage to ask the client how things were going and where they could’ve improved.

5) Be Courageous. Tough conversations around price, delivery and client cooperation are going to come up. If you are feeling bad or there is the proverbial white elephant in the room, your job is to bring up the issues before your client. You are proactive about issues, able to voice concerns for the client from their perspective and willing to admit mistakes. People appreciate courageous communication.

Service Tip: Ask Your Clients For Their Definition of Service

So often we ask our clients, "what makes for great service for your clients?" They often start to answer the question with "I think..." and "we think...". Then the next question becomes obvious, "well, what do your clients think?" Most companies and most service/sales people don’t take time to ask clients what the best service steps can be. Start asking your clients, what other things can we fix, do better, upgrade, make special? The answers will surprise you. Another way to ask is, "if we were going to provide our service and absolutely wow you, what would we change?"

Get clients involved in the process of building your service program and it will create loyalty, create value AND create an ideal program for them.

Sales Tip: Invite Old Clients Back

Have you ever been in a conversation about a past or old client and suddenly thought or said, "I wonder what happened to them?" Apathy or perceived apathy is still the number one reason people leave a supplier. Beyond price or service. The easiest way to overcome this is to constantly invite old clients back. Make them feel welcome over and over. Your past clients should become your base of VIP’s and should be the easiest sales in the world. Too often we take those past relationships for granted or forget about them all together.

If you are doing a decent job then most of your clients will be willing to purchase again … so invite them back to the table to work with you over and over. Introduce new products to them first and have a circle of people that always buy and continue to refer you year after year.