Sales Tip: Stop "Touching Base:

How many times do you call back people that are just calling to touch base? Well, for most people it is rarely. We get too many calls, emails and have too many tasks to get around to touching base. I have friends that I really do want to catch up with and we still have trouble finding time – and they are friends!

When you call someone or leave them a message give them a reason to call back. Tell them about new features they may want. Tell them about a new program you have. Give them an update on news in the industry.

Elude to them there is reason for your call and benefit to them. If you do this well, getting people to return your call will be easier than ever!